The goal of this project was to create a sustainable business, through branding, creating a rendering of a pop-up shop for the company along with direct mailers. I wanted to create a business that thrived off the idea that it is never too late to start something good, a new day is right around the corner. To do this I chose the colors from the sunrise that are the most prominent. I created a pattern with an asset form the logo and applied it to both the rendering and the direct mailer. The direct mailer is information based on why Sunrise Cotton is a sustainable business and how they thrive to help the world.